Manager of Paid Social and Performance Marketing

Manager Paid Social and Performance Marketing will be an integral member of Loot Crate's marketing team and will work directly with Loot Crate’s VP of Marketing to review, assess, analyze, and execute Loot Crate’s customer acquisition strategies and tactics across multiple key paid & unpaid customer acquisition channels. 

The Manager of Paid Social Marketing and Performance will also be expected to play a primary role in executing these tactics and strategies across several channels, primarily Facebook & Instagram, including bid management / optimization, audience targeting & segmentation, creative selection & optimization, and conversion funnel segmentation and analysis.   Other responsibilities / projects will include identifying bottlenecks in the conversion funnel across all of Loot Crate’s product lines, analyzing and assessing the cause of the bottlenecks, proposing possible improvements or alternatives that could improve results, and executing on these proposed changes; audience and market research; coordinating with Loot Crate’s brand managers, finance team, and creative team to determine how to allocate Loot Crate’s monthly advertising budget across multiple product lines, provide regular feedback & updates on creative asset performance, and inform forecasting.   

The primary channels of focus initially will include paid social media (Facebook, Instagram, and occasionally Twitter & Pinterest).  This position will require an intelligent and intellectually curious individual with an excellent work ethic who can effectively synthesize research and analysis, communicate findings effectively to multiple team members and senior leadership, and take direction and constructive feedback effectively.  Preference will be given to candidates with at least 2 – 4 years of experience as an analyst or associate at a top-tier investment bank, management consulting firm, PE or VC firm, or directly relevant experience allocating at least $5 million annually of paid social media advertising spend.  Excellent candidates who just graduated from top-tier colleges or universities or who can demonstrate exceptional work ethic and intellectual curiosity but with no related experience will also be considered.  This role will offer excellent new hires numerous opportunities for rapid advancement at Loot Crate for those that demonstrate high levels of talent, professionalism, integrity & overall performance.  Total compensation will include salary, discretionary bonus, and equity incentives and will be highly competitive to market based on individual experience and talent.

Essential Duties and Responsibilities:

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